Villeroy & Boch, more than any other premium brand, is deeply rooted in European culture. Tradition, quality and authenticity: are the classic Villeroy & Boch attributes which give consumers support and guidance. Innovative power, style and design: are the values which inspire people and give them the freedom to design their homes according to their own individual taste.
‘The House of Villeroy & Boch’ sales concept makes it possible to experience the principle of the Villeroy & Boch complete brand in the store. Villeroy & Boch uses it to provide style guidelines and aesthetic stimuli for purchase decisions. Products are presented in an authentic, powerfully designed, true-to-life composition in realistic settings, such as bathrooms, kitchens or dining areas.
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